RightPath Networks - Business Consulting

Market Research - RightPath Networks is very knowledgeable about Internet market research to help position a product or service. This research is often used to formulate paid advertising campaigns using pay-per-click (PPC) engines like Overture and Google Ad Words, or price shopping aggregators like Shopping.com and Biz Rate. Building a good competitive matrix and segmenting the market to better define other areas of competition or overlap can make the difference between getting visitors and getting customers to an Internet Commerce venture.

Technology Evaluation - There have been a lot of technologies that have come and gone. This has created some biases over time, that have proven a good mix of early adoption while being conservative enough to not wind up at a dead-end. Technologies adopted on smaller projects are usually based on what the engineering project leader is already comfortable with. There are still projects using Delphi because this is the knowledge the project knows. Although a technology may be correct in some situations based on available resources, it is important to evaluate the end-application and target market before a long-term commitment is made.

Electronic Commerce - RightPath has been an integral part in the design of large e-commerce sites that have catalogs containing thousands of items, including the database design, catalog navigation, order check-out system, back-office tools, and external interfaces. Creating large internet commerce web sites requires a broad mix of skills to bring together good presentation with supply chain management, customer relationship management, and paid advertising programs.

Project Oversight - Companies may negotiate a contract with an outside firm to do a large development project either because they don't have the available expertise in-house, or because the additional staffing will only be required for a short period of time. In either case, there are many opportunities to go over budget by miscommunication of requirements or spending too much time on the things that don't matter. RightPath has experience running several large development projects and can bridge the gap between business experts and software engineers.

Business Planning - RightPath is effective at helping put together accurate forecasts for business plans, or using a third-party to help solidify a business concept without getting caught up multiplying big numbers together and ignoring fundamental hurdles that may slow down rapid growth. RightPath recommends using some spread-sheets obtained from the Price Waterhouse Coopers web-site to do detailed business forecasting. RightPath can also help bring a lot of ideas into a single cohesive presentation.